Adriana Dale is an abundance coach empowering women to live a more fruitful and joyful life. 

Adriana teaches her clients how to rewrite lack-based programming, how to harness the energy and vibration of abundance, and the importance of being present. 

“Elevated yet relatable. Aspirational. Warm, rich, relaxed. That’s what I want.” Adriana had a very clear vision in mind for the rebrand of her business, and commissioned me to bring it to life. Over the course of three weeks, I redefined her visual identity and redesigned her all-important sales page with the goal of increasing conversions. With the evolved aesthetic applied, I improved the presentation and organization of the page’s content to clearly highlight the details and benefits of the program.

Branding, Web Design

The ‘Before’

The ‘After’

Additional Projects

arrows & pagination

Style Guide